He has nearly two million fans and a book deal. But Boo isn't a reality TV star, actor or a pop singer - he's a pet dog.
The five-year-old Pomeranian has the fame most celebrities dream of after amassing 1.79million fans on social networking site Facebook.
And Boo is also a hit with the ladies. He attracted the attention of Hollywood stars including Khloe Kardashian, who posted a picture of the dog on her blog last year and singer Ke$ha, who Tweeted that Boo was 'her new boyfriend.'
Since then, Boo's Facebook page, launched in 2009, has gone viral, receiving thousands of new fans a day.
His owner, who has concealed her identity and location in the U.S. and uses the pseudonym J.H Lee told Time:'My friends loved looking at pictures of him.
'We started the first Facebook page as a joke.'
Boo shot to fame when he realised the key to looking so good in photographs is a great haircut.
The canine's unique look is down to an happy accident - his long hair was so knotted, it had to be shaved off.
Lee said: 'The groomer said they wouldn't even be able to get a brush through him.
'I was really upset when I heard that. But when I picked him up, I found he was actually really cute that way.'
Boo has been busy promoting his new book, a collection of photographs entitled 'Boo, the life of the world's cutest dog.'
The £8.99 book features exclusive photographs of Boo 'doing all his favorite things, lounging around, playing with friends, exploring the whole wide world, and making those famous puppy-dog eyes.'
And judging by his success so far, it's sure to be a bestseller.
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